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Athena
Project type
Logo design, brand guidelines, packaging, signage
Brief:
To design a logo, brand guidelines, and packaging for ‘Athena’- a premium CBD and supplements start-up.
The client wanted a branding that focuses on tranquillity, quality, and quite luxury. The client wanted the appeal of a private club to their product. For this, we created a very graphic and identifiable logo. the logo rarely appears with the wordmark in a text lockup. On first encounter, it doesn’t announce its name or what it does, just alludes to a sense of calm and tranquillity.
A text lockup was created for use in internal documents.
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