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Vogue Magnet | for Lightroom KX

Project Type

Marchandise, Magnet

Date

2024

Location

London

Brief:
Souvenir Magnet for Vogue: Inventing the Runway Exhibition

The client required a souvenir magnet for their immersive Vogue: Inventing the Runway exhibition. Drawing inspiration from the iconic instant photo aesthetic, particularly the Polaroid, which is a staple in the fashion industry, I aimed to create a product that also referenced the immersive experience at Lightroom. The final design featured a simple white frame with iconic proportions, inviting visitors to personalize the magnet with their own photo.

Given Vogue's strong emphasis on brand protection, the approval process for even the smallest design details required sign-off from the highest level within the organization.

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