Swing Tags

Brief:
This project involved designing a swing tag for Lightroom’s merchandise line.

The main challenge was to create a design that reflected the unique visual identity of each exhibition while maintaining continuity with swing tags used for previous Lightroom shows. The final result needed to feel like a natural extension of each exhibition’s experience, while also aligning with Lightroom’s broader exhibition design language.

The design was subject to an approval process involving Lightroom and their various creative partners, such as Apple, to ensure it met all brand standards and expectations.